My World, a global multimedia initiative launchedMy World, a global multimedia initiative launched

My World, a global multimedia initiative launched

BBC World News, BBC World Service and BBC.com, launched My World - a global multimedia initiative, which aims to build a unique picture of people's lives around the globe, via user-generated content.

Audiences worldwide are invited to shoot a two minute mini-documentary with the theme of 'My World', using any kind of camera available to them - from a mobile phone to a digital camera. Clips can be submitted on the competition webpage.

The project aims to find original stories from each continent, with compelling personal narratives. A shortlist will be made comprising the most original, ambitious and thematically important pieces. The best material from each continent will then be assembled into sequences of ten films by guest curators; these will be shown on BBC World News and entrants interviewed as part of The Strand on BBC World Service. Finally, a single film will be chosen by the curators and awarded the prize of a semi-professional camcorder.

For each continent, a well respected documentary professional will curate and judge the entries. These include Emmy award winning producer Cara Mertes for America, Academy Award winning producer Greg Sanderson for Europe, Director of the Yamagata International Documentary Film Festival Fujioka Asako for Asia and Director of the Encounters Documentary Festival in South Africa, Mandisa Zitha for Africa.

To enter your own documentary clips visit BBC competition webpage The contest opened for uploading on 25 January 2010 and closes at 16:00 on 5 March 2010.