The NFVF conducts and commissions research regularly to inform policy and strategic decisions. A recent Economic Baseline Study on the South African Film Industry (2012)revealed the local film industry to be a sector with excellent potential for growth, and filmmaking is regarded as a catalyst for both direct and indirect employment of people from different sectors of the economy. The report found that the film industry contributes around R3.5-billion a year to the country's economy and creates more than 25 000 jobs with an economic multiplier of 2.89.
Regular and accurate research is important in order to inform and guide policy formulation and development. The NFVF’s ability to respond to the needs of the film industry requires an in depth understanding of the state of the film industry. The NFVF regularly conducts and commissions research, collects and disseminate statistics, and analyses South African film industry trends to monitor challenges and opportunities within the industry.
Annual research focuses mainly on the local box office market and co-production activities arising out of co-production treaties with several countries. Trends on types of formats that are popular with audiences, local versus foreign market share and highest grossing films are monitored and analysed.
How does the NFVF contribute to policy and legislation?
- We develop internal and external (industry) policies and guidelines
- We certify national films (official co-production treaties and certificates of nationality)
- We negotiate and establish partnership agreements for the NFVF with individuals, organisations and institutions
What research has the NFVF done?
Over the years the NFVF has conducted research into the following areas of the local film industry:
- Economic baseline study
- Performance of films on the local exhibition space
- Consumption of local films and audience preferences
- Graduate absorption
- Annual activity report on co-productions
To view our research reports, please click here.