Quantifying COVID-19’s impact through film
Economic impact assessment study by the NFVF shares effects of the pandemic on the industry.
Johannesburg: 23 September 2021. The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts & Culture today presented the findings of the third Economic Impact Assessment Study (EIA) which measures the economic contribution of the South African film & video industry to the country’s GDP between April 2016 (2016/17) to March 2021 (2020/21).
Part of its mandate is to provide public & private sector stakeholders with current industry research that pertains to the industry’s economic value through the study’s quantification of South African film industry’s contribution in terms of full-time equivalent jobs created/sustained, annualised employee remuneration, household income and contribution to government taxes.
The 2021 assessment also includes the impact that the COVID-19 pandemic has had on the industry, in turn contributing to its impact on the country’s economic outlook.
Some key highlights from the economic impact assessment highlight that:
Despite the challenging effects the pandemic has had on the film & video industry, it is important to note the positive impact the industry has. The industry has contributed intangible benefits to the wider economy and society including destination profiling & marketing and tourism, skills development, contribution to social cohesion and development & distribution of local content among others.
Reflecting on the results of the report, Botse Matlala, NFVF Research & Compliance Manager said, “For us, doing this study meant making real & tangible, the total economic contribution of the film industry, illustrating how it plays a critical role in the socio-economic development of the country. The last year has unfortunately set the industry back due to COVID-19. The focus for us now, is to work collaboratively with the industry to re-build our much-loved art.”
“South Africa has a vibrant film industry that is contributing meaningfully to the country’s economy and is certainly brimming with potential to make an even greater contribution despite the negative impact of Covid-19 in the past year. The organisation has already worked on initiatives to support filmmakers and online content creators alike. Content Development is at the core of the work the NFVF engages in – it is where the mandate of the organisation is most clearly fulfilled by providing the film industry with critical financial support and technical expertise to take a film project from an idea to a product that can be screened. We remain committed to partnering with players in mitigating challenges that have an impact on the sustainable growth and development of the industry.”, concluded Makhosazana Khanyile, NFVF CEO
To download the full report, visit:
About the NFVF
The National Film and Video Foundation (NFVF) is an agency of the Department of Sports, Arts and Culture that was created to ensure the equitable growth of South Africa's film and video industry. The NFVF does this by providing funding for the development, production, marketing, and distribution of films and the training and development of filmmakers. In addition, the NFVF commissions research and produces industry statistics that provide both the public and stakeholders with valuable insights into the South African film industry.
For further information:
Acting Marketing and Communications Manager, National Film & Video Foundation