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Canada and South Africa announce co-development incentive at TIFF

By 28 June 2021No Comments


Canada and South Africa announce codevelopment incentive at TIFF

Toronto, September 8, 2017 – The Canada Media Fund (CMF) and the National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture of the Republic of South Africa, announced today the signing of an agreement to establish a dedicated incentive for the coproduction of audiovisual projects between Canadian producers and South African producers. The announcement was made at an event held during the Toronto International Film Festival as part of 20th anniversary celebrations of the signing of the Canada-South Africa Coproduction Treaty.

To qualify, projects must involve producers eligible under criteria from both organisations. Projects will have to be in the drama, documentary, or children and youth genre and must include a digital media component. Further details of the program, including key dates, will be announced in the weeks to come.

“Since the signing of the Canada-South Africa coproduction treaty, we have seen content produced between producers from our two countries hit international markets with great commercial success and critical acclaim. Developing further coproduction opportunities between Canadian and South African producers is a sure way to ensure more stories that resonate with international audiences come to life,” said Valerie Creighton, President and CEO, CMF. “We are very pleased to have found in the NFVF a strong international partner with which we can foster our mutual objective of increasing coproduction opportunities.”

[ This coproduction incentive is a valuable initiative that will augment the existing audio-visual coproduction treaty between South Africa and Canada. The treaty has been instrumental in ensuring that South African producers have international exposure and produce content that is memorable and impactful. The incentive signifies the importance of partnerships and collaborations in our efforts to ensure that South Africa is recognised as a valuable player internationally. We look forward to a fruitful partnership with CMF.


The total amount of funding available through the Incentive is approximately CAD $120,000 or ZAR1,200,000 with each funding organization contributing half of the funds. The total maximum contribution for each project funded through the incentive is CAD $40,000 or ZAR200,000

Finding an international partner

Producers interested in finding an international partner as part of this incentive are invited to post a profile of their company on the CMF’s website by clicking here. Profiles will be accessible to all, including potential partners from other countries.

About the Canada Media Fund The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit

About NFVF

The National Film and Video Foundation (NFVF), is an agency of the Department of Arts and Culture that was created to ensure the equitable growth of South Africa’s film and video industry. We do this by providing funding for the development, production, marketing and distribution of films and also the training and development of filmmakers. In addition, the NFVF commissions research and produces industry statistics that provide both the public and stakeholders with valuable insights into the South African film industry. For more information visit

For media requests, please contact:

André Ferreira Canada Media Fund Communications Manager 416.214.4441


NFVF contact

Peter Kwele Head of Marketing and Communications

011 483 0881

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