Date: 17th APRIL 2016: The power of any media lies in it’s ability of engage with ones audience effectively. And this is particularly key when engaging the cinema going audience. While trying to fight for the attention of the “twitter-generation” relevance and visibility is everything.Building a dedicated and loyal audience through marketing and public relations is key in getting bums on seats for any Hollywood Blockbuster and achieveing this in the local South African space is not easy.
Being fully aware of this immense challenge Coal Stove Pictures http://coalstove.co.za/ , a Johannesburg based Film and Television Production house, teamed up with Janine Lloyd from PR Expert http://prexpert.co.za/ to build an interactive and engaging Public Relations campaign to promote the release of the Dance film Hear ME Move ™.
The PR Campaign took a truly 360 Degree apporach to speak to the audience. Deploying
-Twitter Give Aways
-Facebook Give Aways
-Sponsored celeb posts/tweets
-Brand Affiliated Dance Themed Parties
The hard work and intense schedules have definitely paid off and the PR industry has taking note. Hear Me Move ™ was nominated in the South African PR Campaign of the Year Category at the pretigous PRISM Awards. The PRISM Awards are Africa’s most sought after awards in the public relations industry.
Now in their 19th year, the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase a successful public relations campaign.
Coal Stove and PR Expert and immensely proud of the win last night and believe that this level of creativity and dedication to creating and managing full fledged PR Campaigns is going to be key in growiing the South African Film industry.